GumGum vs SensorTower
GumGum vs SensorTower, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GumGum is on 40/100 and SensorTower on 60/100.
Where each one leads
GumGum
Leads on none of the measures we hold for both companies.
SensorTower
- our overall score: 60/100 against 40/100
- agent readiness: 58/100 against 43/100
- funding raised: $145M against $56.0M
- LinkedIn following: 70,910 against 37,404
At a glance
| Measure | GumGum | SensorTower |
|---|---|---|
| What it is | Contextual intelligence platform for advertising and marketing. | Digital intelligence platform for mobile app analytics, advertising, and audience behavior. |
| Category | AdTech, MarTech, Contextual Advertising, Content Intelligence | AdTech, Business Intelligence, Competitive Intelligence, Digital Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software platform |
| Founded | 2008 | 2013 |
| Headquarters | Santa Monica, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GumGum | SensorTower |
|---|---|---|
| Employees | 548 | 445 |
| Headcount growthLast 12 months | Not published | +16.9% |
| Total funding | $56.0M | $145M |
| Latest round | Series D | Series B |
| LinkedIn followers | 37,404 | 70,910 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GumGum | SensorTower |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 60/100 |
| Traction | 59/100 | 60/100 |
| Team | 60/100 | 30/100 |
| Community | 12/100 | 8/100 |
| Search visibility | 22/100 | 48/100 |
| Quality | 30/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GumGum | SensorTower |
|---|---|---|
| Hosting | AWS | Netlify |
| CDN | Cloudflare | Netlify |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | No |
GumGum vs SensorTower: common questions
Which is better, GumGum or SensorTower?
On our 0-100 score SensorTower rates higher (60/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do GumGum and SensorTower compare on the numbers?
SensorTower leads on our overall score (60/100 against 40/100), agent readiness (58/100 against 43/100), funding raised ($145M against $56.0M), LinkedIn following (70,910 against 37,404).
Read the full GumGum review and pricing or the SensorTower review and pricing. You can also browse other GumGum alternatives we track.