GumGum vs Peer39
GumGum vs Peer39, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GumGum is on 40/100 and Peer39 on 48/100.
Where each one leads
GumGum
- domain rating: 79/100 against 60/100
- headcount: 548 against 61
- funding raised: $56.0M against $20.0M
- LinkedIn following: 37,404 against 4,855
Peer39
- our overall score: 48/100 against 40/100
At a glance
| Measure | GumGum | Peer39 |
|---|---|---|
| What it is | Contextual intelligence platform for advertising and marketing. | Develops semantic advertising technology for precise ad-to-content matching using NLP and ML. |
| Category | AdTech, MarTech, Contextual Advertising, Content Intelligence | Marketing, Real-Time Bidding, AdTech, MarTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2008 | 2005 |
| Headquarters | Santa Monica, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GumGum | Peer39 |
|---|---|---|
| Employees | 548 | 61 |
| Headcount growthLast 12 months | Not published | +500.0% |
| Total funding | $56.0M | $20.0M |
| Latest round | Series D | Series A |
| LinkedIn followers | 37,404 | 4,855 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GumGum | Peer39 |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 48/100 |
| Traction | 59/100 | 54/100 |
| Team | 60/100 | Not published |
| Community | 12/100 | Not published |
| Search visibility | 22/100 | 34/100 |
| Quality | 30/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 60/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GumGum | Peer39 |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager, Linkedin Insight, Tiktok Pixel, Reddit Pixel |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
GumGum vs Peer39: common questions
Which is better, GumGum or Peer39?
On our 0-100 score Peer39 rates higher (48/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do GumGum and Peer39 compare on the numbers?
GumGum leads on domain rating (79/100 against 60/100), headcount (548 against 61), funding raised ($56.0M against $20.0M), LinkedIn following (37,404 against 4,855). Peer39 leads on our overall score (48/100 against 40/100).
Read the full GumGum review and pricing or the Peer39 review and pricing. You can also browse other GumGum alternatives we track.