GumGum vs Onetag
GumGum vs Onetag, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GumGum is on 40/100 and Onetag on 51/100.
Where each one leads
GumGum
- agent readiness: 43/100 against 21/100
Onetag
- our overall score: 51/100 against 40/100
At a glance
| Measure | GumGum | Onetag |
|---|---|---|
| What it is | Contextual intelligence platform for advertising and marketing. | Programmatic ad exchange for the open web. |
| Category | AdTech, MarTech, Contextual Advertising, Content Intelligence | Advertising, AdTech, Marketing Technology |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2008 | 2019 |
| Headquarters | Santa Monica, United States | New York, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | GumGum | Onetag |
|---|---|---|
| Employees | 548 | Not published |
| Total funding | $56.0M | $63.0M |
| Latest round | Series D | Series B |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 37,404 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GumGum | Onetag |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 51/100 |
| Traction | 59/100 | 39/100 |
| Team | 60/100 | 70/100 |
| Community | 12/100 | Not published |
| Search visibility | 22/100 | 13/100 |
| Quality | 30/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GumGum | Onetag |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager |
| Open source | Yes | No |
GumGum vs Onetag: common questions
Which is better, GumGum or Onetag?
On our 0-100 score Onetag rates higher (51/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do GumGum and Onetag compare on the numbers?
GumGum leads on agent readiness (43/100 against 21/100). Onetag leads on our overall score (51/100 against 40/100).
Read the full GumGum review and pricing or the Onetag review and pricing. You can also browse other GumGum alternatives we track.