GumGum vs Keynes Digital
GumGum vs Keynes Digital, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GumGum is on 40/100 and Keynes Digital on 56/100.
Where each one leads
GumGum
- agent readiness: 43/100 against 21/100
- domain rating: 79/100 against 34/100
- headcount: 548 against 42
- LinkedIn following: 37,404 against 3,589
Keynes Digital
- our overall score: 56/100 against 40/100
- funding raised: $80.0M against $56.0M
At a glance
| Measure | GumGum | Keynes Digital |
|---|---|---|
| What it is | Contextual intelligence platform for advertising and marketing. | Maximise results with Keynes, your CTV advertising partner, delivering precise audience targeting for smarter, data-driven campaigns. |
| Category | AdTech, MarTech, Contextual Advertising, Content Intelligence | AdTech, CTV Advertising, Programmatic Advertising, Audience Targeting |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2008 | 2026 |
| Headquarters | Santa Monica, United States | Austin, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GumGum | Keynes Digital |
|---|---|---|
| Employees | 548 | 42 |
| Total funding | $56.0M | $80.0M |
| Latest round | Series D | Series A |
| LinkedIn followers | 37,404 | 3,589 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GumGum | Keynes Digital |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 56/100 |
| Traction | 59/100 | 56/100 |
| Team | 60/100 | 30/100 |
| Community | 12/100 | Not published |
| Search visibility | 22/100 | 20/100 |
| Quality | 30/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 34/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GumGum | Keynes Digital |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Bootstrap |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager |
| Open source | Yes | No |
GumGum vs Keynes Digital: common questions
Which is better, GumGum or Keynes Digital?
On our 0-100 score Keynes Digital rates higher (56/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do GumGum and Keynes Digital compare on the numbers?
GumGum leads on agent readiness (43/100 against 21/100), domain rating (79/100 against 34/100), headcount (548 against 42), LinkedIn following (37,404 against 3,589). Keynes Digital leads on our overall score (56/100 against 40/100), funding raised ($80.0M against $56.0M).
Read the full GumGum review and pricing or the Keynes Digital review and pricing. You can also browse other GumGum alternatives we track.