GrubMarket vs Imperfect Foods
GrubMarket vs Imperfect Foods, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GrubMarket is on 52/100 and Imperfect Foods on 58/100.
Where each one leads
GrubMarket
- funding raised: $493M against $167M
Imperfect Foods
- our overall score: 58/100 against 52/100
- agent readiness: 43/100 against 23/100
- domain rating: 73/100 against 56/100
At a glance
| Measure | GrubMarket | Imperfect Foods |
|---|---|---|
| What it is | An AI-powered technology enabler and digital transformer for the American Food Supply Chain industry. | Online grocery delivery service offering discounted, surplus, and imperfect produce and groceries. |
| Category | AgTech, FoodTech, Supply Chain, E-commerce | FoodTech, AgTech, Hyper-Local Food Distribution, Food Delivery |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Marketplace |
| Founded | 2014 | 2015 |
| Headquarters | San Francisco, United States | Emeryville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GrubMarket | Imperfect Foods |
|---|---|---|
| Open roles | Not published | 82 |
| Total funding | $493M | $167M |
| Latest round | Series H | Series D |
| Valuation | $4.5B | $700M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GrubMarket | Imperfect Foods |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 58/100 |
| Traction | 40/100 | 40/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 13/100 | 14/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (23/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GrubMarket | Imperfect Foods |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager, Amplitude |
GrubMarket vs Imperfect Foods: common questions
Which is better, GrubMarket or Imperfect Foods?
On our 0-100 score Imperfect Foods rates higher (58/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do GrubMarket and Imperfect Foods compare on the numbers?
GrubMarket leads on funding raised ($493M against $167M). Imperfect Foods leads on our overall score (58/100 against 52/100), agent readiness (43/100 against 23/100), domain rating (73/100 against 56/100).
Read the full GrubMarket review and pricing or the Imperfect Foods review and pricing. You can also browse other GrubMarket alternatives we track.