Groww vs Niyo
Groww vs Niyo, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Groww is on 56/100 and Niyo on 54/100.
Where each one leads
Groww
- agent readiness: 43/100 against 22/100
- domain rating: 77/100 against 1/100
- funding raised: $393M against $144M
Niyo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Groww | Niyo |
|---|---|---|
| What it is | India's leading investment platform for stocks, mutual funds, ETFs, and digital gold. | Digital banking and wealth management platform for salaried individuals in India. |
| Category | Fintech, Investments, Mutual Funds, Stocks | Fintech, Neobank, Payments, Wealth Management |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2016 | 2015 |
| Headquarters | Bengaluru, India | Bengaluru, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Groww | Niyo |
|---|---|---|
| Total funding | $393M | $144M |
| Latest round | Not published | Series C |
| Valuation | $3.0B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Groww | Niyo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 54/100 |
| Traction | 40/100 | 40/100 |
| Team | 70/100 | 60/100 |
| Community | 15/100 | 15/100 |
| Search visibility | 3/100 | 10/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Groww | Niyo |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Next.js | Not detected |
| Analytics | Google Tag Manager, Microsoft Clarity | Not detected |
Groww vs Niyo: common questions
Which is better, Groww or Niyo?
On our 0-100 score Groww rates higher (56/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Groww and Niyo compare on the numbers?
Groww leads on agent readiness (43/100 against 22/100), domain rating (77/100 against 1/100), funding raised ($393M against $144M).
Read the full Groww review and pricing or the Niyo review and pricing. You can also browse other Groww alternatives we track.