GPS Insight vs Nauto
GPS Insight vs Nauto, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GPS Insight is on 61/100 and Nauto on 62/100.
Where each one leads
GPS Insight
- agent readiness: 49/100 against 39/100
- headcount: 254 against 137
- headcount growth: +13.6% against +9.3%
Nauto
- domain rating: 69/100 against 58/100
- funding raised: $168M against $23.2M
At a glance
| Measure | GPS Insight | Nauto |
|---|---|---|
| What it is | SaaS platform for fleet and field service management, offering tracking, cameras, and compliance. | AI-powered fleet safety platform using real-time alerts and predictive risk scoring. |
| Category | Fleet Management, Field Service Management, Vertical SaaS, IoT | Fleet Management, ADAS, Computer Vision, AI-Driven Safety |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2004 | 2015 |
| Headquarters | Chandler, United States | Ann Arbor, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GPS Insight | Nauto |
|---|---|---|
| Employees | 254 | 137 |
| Headcount growthLast 12 months | +13.6% | +9.3% |
| Total funding | $23.2M | $168M |
| Latest round | Private Equity | Series B |
| LinkedIn followers | 11,980 | 13,656 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GPS Insight | Nauto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 62/100 |
| Traction | Not published | 60/100 |
| Team | 24/100 | 60/100 |
| Search visibility | 73/100 | 33/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 58/100 | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GPS Insight | Nauto |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Webflow |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | Zendesk, HubSpot |
What users say
| Measure | GPS Insight | Nauto |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 2 threads | Not published |
“So far I've been utilizing GPS Insight to monitor all of my vehicles and equipment and to track maintenance, etc . But now I'm looking to optimize my fuel management.”r/DieselTechs
GPS Insight vs Nauto: common questions
Which is better, GPS Insight or Nauto?
On our 0-100 score Nauto rates higher (62/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do GPS Insight and Nauto compare on the numbers?
GPS Insight leads on agent readiness (49/100 against 39/100), headcount (254 against 137), headcount growth (+13.6% against +9.3%). Nauto leads on domain rating (69/100 against 58/100), funding raised ($168M against $23.2M).
What do real users say about GPS Insight and Nauto?
GPS Insight: 1 positive and 0 negative mentions across 2 Reddit threads we track, mostly in r/DieselTechs.
Read the full GPS Insight review and pricing or the Nauto review and pricing. You can also browse other GPS Insight alternatives we track.