Gousto vs HomeCooks
Gousto vs HomeCooks, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gousto is on 46/100 and HomeCooks on 49/100.
Where each one leads
Gousto
- domain rating: 70/100 against 38/100
- funding raised: $230M against $4.7M
HomeCooks
- our overall score: 49/100 against 46/100
- agent readiness: 55/100 against 48/100
At a glance
| Measure | Gousto | HomeCooks |
|---|---|---|
| What it is | UK-based meal kit retailer delivering pre-portioned ingredients and recipes directly to customers' homes. | A marketplace connecting health-conscious consumers with homemade meals prepared by independent chefs across the UK. |
| Category | FoodTech, E-commerce, AI, Subscription Services | Consumer, Marketplace, FoodTech, DTC |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Marketplace |
| Founded | 2012 | 2020 |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Gousto | HomeCooks |
|---|---|---|
| Headcount growthLast 12 months | +5.9% | Not published |
| Total funding | $230M | $4.7M |
| Latest round | Series F | Unknown |
| Valuation | $1.7B | $10.3M |
| LinkedIn followers | 109,459 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gousto | HomeCooks |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 49/100 |
| Traction | 40/100 | 33/100 |
| Team | Not published | 70/100 |
| Search visibility | 34/100 | 2/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 38/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gousto | HomeCooks |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Mixpanel |
| Support stack | Zendesk | Not detected |
Gousto vs HomeCooks: common questions
Which is better, Gousto or HomeCooks?
On our 0-100 score HomeCooks rates higher (49/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Gousto and HomeCooks compare on the numbers?
Gousto leads on domain rating (70/100 against 38/100), funding raised ($230M against $4.7M). HomeCooks leads on our overall score (49/100 against 46/100), agent readiness (55/100 against 48/100).
Read the full Gousto review and pricing or the HomeCooks review and pricing. You can also browse other Gousto alternatives we track.