Google vs Swiftype
Google vs Swiftype, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Google is on 74/100 and Swiftype on 54/100.
Where each one leads
- our overall score: 74/100 against 54/100
- domain rating: 91/100 against 73/100
- headcount: 336,355 against 5
- funding raised: $9.1B against $16.4M
Swiftype
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Swiftype | |
|---|---|---|
| What it is | Global technology leader in search, advertising, cloud, AI, and consumer electronics. | Developer-friendly search platform for applications, websites, and enterprises. |
| Category | Internet, Cloud Computing, Software, Hardware | Enterprise Software, API Platform, Search Engine, Developer Tools |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1998 | 2012 |
| Headquarters | Mountain View, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Swiftype | |
|---|---|---|
| Employees | 336,355 | 5 |
| Total funding | $9.1B | $16.4M |
| Latest round | Grant | Series B |
| LinkedIn followers | Not published | 1,563 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Swiftype | |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 74/100 | 54/100 |
| Traction | 60/100 | 44/100 |
| Team | 30/100 | 70/100 |
| Community | 35/100 | 8/100 |
| Search visibility | 54/100 | 24/100 |
| Quality | 99/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Swiftype | |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| Analytics | Not detected | Google Tag Manager |
| Open source | Yes | No |
What users say
| Measure | Swiftype | |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 3.0/5 from 2 votes | Not published |
Google vs Swiftype: common questions
Which is better, Google or Swiftype?
On our 0-100 score Google rates higher (74/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Google and Swiftype compare on the numbers?
Google leads on our overall score (74/100 against 54/100), domain rating (91/100 against 73/100), headcount (336,355 against 5), funding raised ($9.1B against $16.4M).
Read the full Google review and pricing or the Swiftype review and pricing. You can also browse other Google alternatives we track.