Google vs Outbrain
Google vs Outbrain, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Google is on 74/100 and Outbrain on 63/100.
Where each one leads
- our overall score: 74/100 against 63/100
- agent readiness: 49/100 against 38/100
- headcount: 336,355 against 371
- funding raised: $9.1B against $394M
Outbrain
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | |
|---|---|---|
| What it is | Global technology leader in search, advertising, cloud, AI, and consumer electronics. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Internet, Cloud Computing, Software, Hardware | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1998 | 2006 |
| Headquarters | Mountain View, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | |
|---|---|---|
| Employees | 336,355 | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $9.1B | $394M |
| Latest round | Grant | Pre-IPO |
| LinkedIn followers | Not published | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 74/100 | 63/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 90/100 |
| Community | 23/100 | 8/100 |
| Search visibility | 54/100 | 30/100 |
| Quality | 99/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| Analytics | Not detected | Google Tag Manager |
| Open source | Yes | No |
What users say
| Measure | Outbrain | |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 1.0/5 from 1 vote | Not published |
Google vs Outbrain: common questions
Which is better, Google or Outbrain?
On our 0-100 score Google rates higher (74/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Google and Outbrain compare on the numbers?
Google leads on our overall score (74/100 against 63/100), agent readiness (49/100 against 38/100), headcount (336,355 against 371), funding raised ($9.1B against $394M).
Read the full Google review and pricing or the Outbrain review and pricing. You can also browse other Google alternatives we track.