Google Flights/Hotels vs Kayak
Google Flights/Hotels vs Kayak, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Google Flights/Hotels is on 8/100 and Kayak on 67/100.
Where each one leads
Google Flights/Hotels
- domain rating: 99/100 against 87/100
Kayak
- our overall score: 67/100 against 8/100
- agent readiness: 54/100 against 34/100
At a glance
| Measure | Google Flights/Hotels | Kayak |
|---|---|---|
| What it is | Integrated travel search platforms within Google for flights and hotels. | Kayak is a travel metasearch engine that compares flights, hotels, rental cars, and vacation packages. |
| Category | Travel Tech, Consumer App, Web Search, Marketplace | Travel Tech, Metasearch Engine, Online Travel, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | Not published | 2004 |
| Headquarters | Mountain View, United States | Stamford, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Google Flights/Hotels | Kayak |
|---|---|---|
| Employees | Not published | 1,095 |
| Total funding | Not published | $418M |
| Latest round | Not published | Series E |
| Valuation | Not published | $1.8B |
| LinkedIn followers | Not published | 100,209 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Google Flights/Hotels | Kayak |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 8/100 | 67/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 12/100 | 34/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 99/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Google Flights/Hotels | Kayak |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CMS | Ghost | Not detected |
Google Flights/Hotels vs Kayak: common questions
Which is better, Google Flights/Hotels or Kayak?
On our 0-100 score Kayak rates higher (67/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Google Flights/Hotels and Kayak compare on the numbers?
Google Flights/Hotels leads on domain rating (99/100 against 87/100). Kayak leads on our overall score (67/100 against 8/100), agent readiness (54/100 against 34/100).
Read the full Google Flights/Hotels review and pricing or the Kayak review and pricing. You can also browse other Google Flights/Hotels alternatives we track.