GoFood vs Imperfect Foods
GoFood vs Imperfect Foods, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GoFood is on 61/100 and Imperfect Foods on 58/100.
Where each one leads
GoFood
- funding raised: $4.3B against $167M
Imperfect Foods
- agent readiness: 43/100 against 30/100
At a glance
| Measure | GoFood | Imperfect Foods |
|---|---|---|
| What it is | GoFood is a food delivery service operating in Indonesia and Vietnam, part of the GoTo Group. | Online grocery delivery service offering discounted, surplus, and imperfect produce and groceries. |
| Category | FoodTech, E-commerce, Marketplace, Logistics | FoodTech, AgTech, Hyper-Local Food Distribution, Food Delivery |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Marketplace |
| Founded | 2015 | 2015 |
| Headquarters | Jakarta, Indonesia | Emeryville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GoFood | Imperfect Foods |
|---|---|---|
| Open roles | Not published | 82 |
| Total funding | $4.3B | $167M |
| Latest round | Series Unknown | Series D |
| Valuation | Not published | $700M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GoFood | Imperfect Foods |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 58/100 |
| Traction | 40/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 13/100 | 14/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GoFood | Imperfect Foods |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager, Amplitude |
GoFood vs Imperfect Foods: common questions
Which is better, GoFood or Imperfect Foods?
On our 0-100 score GoFood rates higher (61/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do GoFood and Imperfect Foods compare on the numbers?
GoFood leads on funding raised ($4.3B against $167M). Imperfect Foods leads on agent readiness (43/100 against 30/100).
Read the full GoFood review and pricing or the Imperfect Foods review and pricing. You can also browse other GoFood alternatives we track.