Glue vs LoyaltyLion
Glue vs LoyaltyLion, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Glue is on 50/100 and LoyaltyLion on 60/100.
Where each one leads
Glue
Leads on none of the measures we hold for both companies.
LoyaltyLion
- our overall score: 60/100 against 50/100
- agent readiness: 44/100 against 21/100
- domain rating: 76/100 against 25/100
- headcount: 65 against 15
- funding raised: $24.9M against $8.0M
- LinkedIn following: 11,651 against 578
At a glance
| Measure | Glue | LoyaltyLion |
|---|---|---|
| What it is | Digital branded loyalty club platform for local businesses to reward customers with points and games. | A data-driven loyalty and engagement platform for e-commerce brands to increase retention and revenue. |
| Category | Customer Loyalty, Marketing, Loyalty Programs, Customer Engagement | E-Commerce Enablers, Customer Loyalty, RetailTech, MarTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2012 |
| Headquarters | Tel Aviv, Israel | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Glue | LoyaltyLion |
|---|---|---|
| Employees | 15 | 65 |
| Total funding | $8.0M | $24.9M |
| Latest round | Series A | Growth |
| LinkedIn followers | 578 | 11,651 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Glue | LoyaltyLion |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 60/100 |
| Traction | 47/100 | 55/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 33/100 | 35/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 25/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Glue | LoyaltyLion |
|---|---|---|
| Hosting | Google Cloud | AWS |
| CDN | Not detected | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager, Microsoft Clarity |
| Support stack | Not detected | HubSpot |
Glue vs LoyaltyLion: common questions
Which is better, Glue or LoyaltyLion?
On our 0-100 score LoyaltyLion rates higher (60/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Glue and LoyaltyLion compare on the numbers?
LoyaltyLion leads on our overall score (60/100 against 50/100), agent readiness (44/100 against 21/100), domain rating (76/100 against 25/100), headcount (65 against 15), funding raised ($24.9M against $8.0M), LinkedIn following (11,651 against 578).
Read the full Glue review and pricing or the LoyaltyLion review and pricing. You can also browse other Glue alternatives we track.