Ghost vs Known
Ghost vs Known, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ghost is on 53/100 and Known on 35/100.
Where each one leads
Ghost
- our overall score: 53/100 against 35/100
- agent readiness: 43/100 against 21/100
Known
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Ghost | Known |
|---|---|---|
| What it is | An open-source platform for professional publishers to create, share, and grow a business around their content. | A platform for creators to build and monetize their own digital communities and content. |
| Category | Publishing Platform, Content Management System, Open Source, Creator Economy | Creator Economy, Community Platform, Content Monetization, Web3 |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2013 | 2022 |
| Headquarters | Singapore, Singapore | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ghost | Known |
|---|---|---|
| Total funding | $7.4M | Not published |
| Latest round | Series A | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ghost | Known |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 35/100 |
| Traction | 34/100 | Not published |
| Team | 60/100 | Not published |
| Community | 15/100 | Not published |
| Search visibility | 9/100 | 12/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 92/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ghost | Known |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Netlify | Not detected |
| CMS | Ghost | Not detected |
| Frameworks | Alpinejs, Tailwind CSS | Not detected |
| Analytics | Segment | Not detected |
| Support stack | Discourse | Not detected |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Ghost vs Known: common questions
Which is better, Ghost or Known?
On our 0-100 score Ghost rates higher (53/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Ghost and Known compare on the numbers?
Ghost leads on our overall score (53/100 against 35/100), agent readiness (43/100 against 21/100).
Read the full Ghost review and pricing or the Known review and pricing. You can also browse other Ghost alternatives we track.