GetYourGuide vs ToursByLocals
GetYourGuide vs ToursByLocals, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GetYourGuide is on 61/100 and ToursByLocals on 35/100.
Where each one leads
GetYourGuide
- our overall score: 61/100 against 35/100
- domain rating: 90/100 against 72/100
ToursByLocals
- agent readiness: 51/100 against 31/100
At a glance
| Measure | GetYourGuide | ToursByLocals |
|---|---|---|
| What it is | Online marketplace for booking tours, activities, and attractions worldwide. | Connects travelers with local guides for authentic, personalized tours worldwide. |
| Category | Travel Tech, Marketplace, E-commerce, Consumer App | Travel Tech, Marketplace, E-commerce, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2009 | 2008 |
| Headquarters | Berlin, Germany | Vancouver, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | GetYourGuide | ToursByLocals |
|---|---|---|
| Total funding | $895M | Not published |
| Latest round | Conventional Debt | Not published |
| Valuation | $2.0B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GetYourGuide | ToursByLocals |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 35/100 |
| Traction | 40/100 | 30/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 14/100 | 3/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GetYourGuide | ToursByLocals |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
GetYourGuide vs ToursByLocals: common questions
Which is better, GetYourGuide or ToursByLocals?
On our 0-100 score GetYourGuide rates higher (61/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do GetYourGuide and ToursByLocals compare on the numbers?
GetYourGuide leads on our overall score (61/100 against 35/100), domain rating (90/100 against 72/100). ToursByLocals leads on agent readiness (51/100 against 31/100).
Read the full GetYourGuide review and pricing or the ToursByLocals review and pricing. You can also browse other GetYourGuide alternatives we track.

