General Atlantic vs TPG
General Atlantic vs TPG, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: General Atlantic is on 12/100 and TPG on 41/100.
Where each one leads
General Atlantic
Leads on none of the measures we hold for both companies.
TPG
- our overall score: 41/100 against 12/100
- agent readiness: 44/100 against 37/100
At a glance
| Measure | General Atlantic | TPG |
|---|---|---|
| What it is | A global growth equity firm providing capital and strategic support for high-growth companies. | A global investment firm focused on private equity, impact investing, and real estate. |
| Category | Private Equity, Growth Equity, Finance | Private Equity, Impact Investing, Real Estate, Investment Firm |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Services |
| Founded | 1980 | 1992 |
| Headquarters | New York, United States | Fort Worth, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | General Atlantic | TPG |
|---|---|---|
| Employees | Not published | 1,001 |
| Total funding | Not published | $63.0M |
| Latest round | Not published | Strategic |
| Valuation | Not published | $1.1B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | General Atlantic | TPG |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 12/100 | 41/100 |
| Traction | Not published | 59/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 23/100 | 28/100 |
| Quality | Not published | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 72/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | General Atlantic | TPG |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | No |
General Atlantic vs TPG: common questions
Which is better, General Atlantic or TPG?
On our 0-100 score TPG rates higher (41/100 against 12/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do General Atlantic and TPG compare on the numbers?
TPG leads on our overall score (41/100 against 12/100), agent readiness (44/100 against 37/100).
Read the full General Atlantic review and pricing or the TPG review and pricing. You can also browse other General Atlantic alternatives we track.