GBG vs Trulioo
GBG vs Trulioo, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GBG is on 40/100 and Trulioo on 63/100.
Where each one leads
GBG
- agent readiness: 38/100 against 22/100
- domain rating: 81/100 against 72/100
- headcount: 1,358 against 371
Trulioo
- our overall score: 63/100 against 40/100
At a glance
| Measure | GBG | Trulioo |
|---|---|---|
| What it is | Global identity intelligence provider for fraud prevention and customer onboarding. | Global identity verification platform enabling businesses to verify customers online. |
| Category | Identity Verification, Fraud Prevention, RegTech, Cybersecurity | Identity Verification, RegTech, KYC, AML |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 1989 | 2011 |
| Headquarters | Chester, United Kingdom | Vancouver, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | GBG | Trulioo |
|---|---|---|
| Employees | 1,358 | 371 |
| Headcount growthLast 12 months | +2.7% | Not published |
| LinkedIn followers | 51,037 | 43,057 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GBG | Trulioo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 63/100 |
| Traction | 20/100 | Not published |
| Team | 90/100 | 48/100 |
| Search visibility | 22/100 | 83/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GBG | Trulioo |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Alpinejs, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
GBG vs Trulioo: common questions
Which is better, GBG or Trulioo?
On our 0-100 score Trulioo rates higher (63/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do GBG and Trulioo compare on the numbers?
GBG leads on agent readiness (38/100 against 22/100), domain rating (81/100 against 72/100), headcount (1,358 against 371). Trulioo leads on our overall score (63/100 against 40/100).
Read the full GBG review and pricing or the Trulioo review and pricing. You can also browse other GBG alternatives we track.