GBG vs ID.me
GBG vs ID.me, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GBG is on 40/100 and ID.me on 50/100.
Where each one leads
GBG
- agent readiness: 38/100 against 25/100
ID.me
- our overall score: 50/100 against 40/100
At a glance
| Measure | GBG | ID.me |
|---|---|---|
| What it is | Global identity intelligence provider for fraud prevention and customer onboarding. | ID.me is a digital identity network that allows users to securely prove their identity online and access various services. |
| Category | Identity Verification, Fraud Prevention, RegTech, Cybersecurity | Identity Verification, Digital Identity, Cybersecurity, Fraud Prevention |
| Sells toBusiness model | B2B | B2B | B2C | B2G |
| Offering | Platform | Software | platform |
| Founded | 1989 | 2010 |
| Headquarters | Chester, United Kingdom | McLean, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GBG | ID.me |
|---|---|---|
| Employees | 1,358 | Not published |
| Headcount growthLast 12 months | +2.7% | Not published |
| Total funding | Not published | $1.2B |
| Latest round | Not published | Series D |
| Valuation | Not published | $3K |
| LinkedIn followers | 51,037 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GBG | ID.me |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 50/100 |
| Traction | 20/100 | 40/100 |
| Team | 90/100 | 30/100 |
| Search visibility | 22/100 | 5/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GBG | ID.me |
|---|---|---|
| CDN | Not detected | Cloudflare |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Not detected | Zendesk |
GBG vs ID.me: common questions
Which is better, GBG or ID.me?
On our 0-100 score ID.me rates higher (50/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do GBG and ID.me compare on the numbers?
GBG leads on agent readiness (38/100 against 25/100). ID.me leads on our overall score (50/100 against 40/100).
Read the full GBG review and pricing or the ID.me review and pricing. You can also browse other GBG alternatives we track.