Gambling.com vs KingMakers
Gambling.com vs KingMakers, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gambling.com is on 60/100 and KingMakers on 63/100.
Where each one leads
Gambling.com
- agent readiness: 34/100 against 29/100
- domain rating: 36/100 against 19/100
KingMakers
- headcount: 669 against 523
- LinkedIn following: 96,089 against 23,861
At a glance
| Measure | Gambling.com | KingMakers |
|---|---|---|
| What it is | A performance marketing and sports betting media company providing digital marketing services for the online gambling industry. | An African sports and iGaming platform connecting fans through innovative technology. |
| Category | Performance Marketing, Affiliate Marketing, Online Gambling, Sports Betting Media | Sports Tech, iGaming, Online Betting, Fantasy Sports |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Platform |
| Founded | 2006 | 2017 |
| Headquarters | Valletta, Malta | Malta, Malta |
| Status | Active | Active |
Size, funding and growth
| Measure | Gambling.com | KingMakers |
|---|---|---|
| Employees | 523 | 669 |
| Total funding | Not published | $30.0M |
| Latest round | Not published | Series A |
| LinkedIn followers | 23,861 | 96,089 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gambling.com | KingMakers |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 63/100 |
| Traction | 56/100 | Not published |
| Team | 70/100 | 24/100 |
| Community | 15/100 | Not published |
| Search visibility | 34/100 | 90/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | F (29/100) |
| Domain ratingLink authority, 0-100 | 36/100 | 19/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gambling.com | KingMakers |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Jetpack Stats |
Gambling.com vs KingMakers: common questions
Which is better, Gambling.com or KingMakers?
On our 0-100 score KingMakers rates higher (63/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Gambling.com and KingMakers compare on the numbers?
Gambling.com leads on agent readiness (34/100 against 29/100), domain rating (36/100 against 19/100). KingMakers leads on headcount (669 against 523), LinkedIn following (96,089 against 23,861).
Read the full Gambling.com review and pricing or the KingMakers review and pricing. You can also browse other Gambling.com alternatives we track.