Fyllo vs GumGum
Fyllo vs GumGum, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fyllo is on 62/100 and GumGum on 40/100.
Where each one leads
Fyllo
- our overall score: 62/100 against 40/100
- funding raised: $86.0M against $56.0M
GumGum
- agent readiness: 43/100 against 21/100
- domain rating: 79/100 against 57/100
- headcount: 548 against 84
At a glance
| Measure | Fyllo | GumGum |
|---|---|---|
| What it is | Powers outperformance in a privacy-first world with a progressive audience and contextual advertising platform. | Contextual intelligence platform for advertising and marketing. |
| Category | Marketing, Cannabis, Data, Compliance | AdTech, MarTech, Contextual Advertising, Content Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2019 | 2008 |
| Headquarters | New York, United States | Santa Monica, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fyllo | GumGum |
|---|---|---|
| Employees | 84 | 548 |
| Headcount growthLast 12 months | -17.8% | Not published |
| Total funding | $86.0M | $56.0M |
| Latest round | Series C | Series D |
| Valuation | $130M | Not published |
| LinkedIn followers | 33,218 | 37,404 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fyllo | GumGum |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 40/100 |
| Traction | 59/100 | 59/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 12/100 |
| Search visibility | 35/100 | 22/100 |
| Quality | 68/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 57/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fyllo | GumGum |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Analytics | Google Analytics 4, Linkedin Insight | Google Tag Manager |
| Open source | No | Yes |
Fyllo vs GumGum: common questions
Which is better, Fyllo or GumGum?
On our 0-100 score Fyllo rates higher (62/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Fyllo and GumGum compare on the numbers?
Fyllo leads on our overall score (62/100 against 40/100), funding raised ($86.0M against $56.0M). GumGum leads on agent readiness (43/100 against 21/100), domain rating (79/100 against 57/100), headcount (548 against 84).
Read the full Fyllo review and pricing or the GumGum review and pricing. You can also browse other Fyllo alternatives we track.