Futora vs StoneCo
Futora vs StoneCo, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Futora is on 53/100 and StoneCo on 67/100.
Where each one leads
Futora
- agent readiness: 39/100 against 21/100
- headcount growth: +37.2% against +3.3%
StoneCo
- our overall score: 67/100 against 53/100
- domain rating: 53/100 against 25/100
- headcount: 13,867 against 31
- funding raised: $1.5B against $6.0M
- LinkedIn following: 2,482,372 against 2,462
At a glance
| Measure | Futora | StoneCo |
|---|---|---|
| What it is | Digital platform enabling financial institutions to offer tailored, on-the-fly financial products. | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, Investments, Personalized, Embedded Finance | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2020 | 2012 |
| Headquarters | Tel Aviv, Israel | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Futora | StoneCo |
|---|---|---|
| Employees | 31 | 13,867 |
| Headcount growthLast 12 months | +37.2% | +3.3% |
| Total funding | $6.0M | $1.5B |
| Latest round | Seed | IPO |
| LinkedIn followers | 2,462 | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Futora | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 67/100 |
| Traction | 49/100 | 60/100 |
| Team | 60/100 | 60/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 34/100 | 35/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 25/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Futora | StoneCo |
|---|---|---|
| Hosting | Self Managed | AWS |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Linkedin Insight | Not detected |
What users say
| Measure | Futora | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 4 threads |
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
Futora vs StoneCo: common questions
Which is better, Futora or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Futora and StoneCo compare on the numbers?
Futora leads on agent readiness (39/100 against 21/100), headcount growth (+37.2% against +3.3%). StoneCo leads on our overall score (67/100 against 53/100), domain rating (53/100 against 25/100), headcount (13,867 against 31), funding raised ($1.5B against $6.0M), LinkedIn following (2,482,372 against 2,462).
What do real users say about Futora and StoneCo?
StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full Futora review and pricing or the StoneCo review and pricing. You can also browse other Futora alternatives we track.