FullContact vs ZoomInfo
FullContact vs ZoomInfo, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullContact is on 57/100 and ZoomInfo on 33/100.
Where each one leads
FullContact
- our overall score: 57/100 against 33/100
ZoomInfo
- agent readiness: 47/100 against 41/100
- domain rating: 85/100 against 74/100
- headcount: 4,242 against 61
- funding raised: $1.1B against $42.0M
- LinkedIn following: 279,848 against 11,866
At a glance
| Measure | FullContact | ZoomInfo |
|---|---|---|
| What it is | Identity resolution platform that unifies and enriches customer data for businesses. | B2B database and intelligence platform for sales and marketing professionals. |
| Category | MarTech, AdTech, Data Enrichment, Identity Resolution | Sales Intelligence, Marketing Technology, B2B Database, Go-to-Market Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2010 | 2007 |
| Headquarters | Denver, United States | Vancouver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | FullContact | ZoomInfo |
|---|---|---|
| Employees | 61 | 4,242 |
| Headcount growthLast 12 months | -17.4% | Not published |
| Total funding | $42.0M | $1.1B |
| Latest round | Series C | Series A |
| Valuation | Not published | $15B |
| LinkedIn followers | 11,866 | 279,848 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullContact | ZoomInfo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 33/100 |
| Traction | 56/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 32/100 | 11/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullContact | ZoomInfo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Analytics | Google Tag Manager, Hotjar | Not detected |
FullContact vs ZoomInfo: common questions
Which is better, FullContact or ZoomInfo?
On our 0-100 score FullContact rates higher (57/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do FullContact and ZoomInfo compare on the numbers?
FullContact leads on our overall score (57/100 against 33/100). ZoomInfo leads on agent readiness (47/100 against 41/100), domain rating (85/100 against 74/100), headcount (4,242 against 61), funding raised ($1.1B against $42.0M), LinkedIn following (279,848 against 11,866).
Read the full FullContact review and pricing or the ZoomInfo review and pricing. You can also browse other FullContact alternatives we track.