FullContact vs Sansan
FullContact vs Sansan, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullContact is on 57/100 and Sansan on 54/100.
Where each one leads
FullContact
- our overall score: 57/100 against 54/100
- funding raised: $42.0M against $14.0M
Sansan
Leads on none of the measures we hold for both companies.
At a glance
| Measure | FullContact | Sansan |
|---|---|---|
| What it is | Identity resolution platform that unifies and enriches customer data for businesses. | A cloud-based contact management service for businesses. |
| Category | MarTech, AdTech, Data Enrichment, Identity Resolution | Not published |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2010 | 2007 |
| Headquarters | Denver, United States | Tokyo, Japan |
| Status | Active | Active |
Size, funding and growth
| Measure | FullContact | Sansan |
|---|---|---|
| Employees | 61 | Not published |
| Headcount growthLast 12 months | -17.4% | Not published |
| Total funding | $42.0M | $14.0M |
| Latest round | Series C | Venture Round |
| LinkedIn followers | 11,866 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullContact | Sansan |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 54/100 |
| Traction | 56/100 | 36/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 32/100 | 3/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullContact | Sansan |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager, Hotjar | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
FullContact vs Sansan: common questions
Which is better, FullContact or Sansan?
On our 0-100 score FullContact rates higher (57/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do FullContact and Sansan compare on the numbers?
FullContact leads on our overall score (57/100 against 54/100), funding raised ($42.0M against $14.0M).
Read the full FullContact review and pricing or the Sansan review and pricing. You can also browse other FullContact alternatives we track.

