FullContact vs Performance Lab
FullContact vs Performance Lab, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullContact is on 57/100 and Performance Lab on 8/100.
Where each one leads
FullContact
- our overall score: 57/100 against 8/100
- domain rating: 74/100 against 32/100
Performance Lab
- agent readiness: 50/100 against 41/100
At a glance
| Measure | FullContact | Performance Lab |
|---|---|---|
| What it is | Identity resolution platform that unifies and enriches customer data for businesses. | A comprehensive digital platform providing performance marketing, analytics, and business optimization tools for enterprises. |
| Category | MarTech, AdTech, Data Enrichment, Identity Resolution | MarTech, Analytics Platform, Business Intelligence, Workflow Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2010 | 2026 |
| Headquarters | Denver, United States | ראש העין, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | FullContact | Performance Lab |
|---|---|---|
| Employees | 61 | Not published |
| Headcount growthLast 12 months | -17.4% | Not published |
| Total funding | $42.0M | Not published |
| Latest round | Series C | Not published |
| LinkedIn followers | 11,866 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullContact | Performance Lab |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 8/100 |
| Traction | 56/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 32/100 | Not published |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullContact | Performance Lab |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Analytics | Google Tag Manager, Hotjar | Not detected |
FullContact vs Performance Lab: common questions
Which is better, FullContact or Performance Lab?
On our 0-100 score FullContact rates higher (57/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do FullContact and Performance Lab compare on the numbers?
FullContact leads on our overall score (57/100 against 8/100), domain rating (74/100 against 32/100). Performance Lab leads on agent readiness (50/100 against 41/100).
Read the full FullContact review and pricing or the Performance Lab review and pricing. You can also browse other FullContact alternatives we track.