FullContact vs mParticle
FullContact vs mParticle, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullContact is on 57/100 and mParticle on 48/100.
Where each one leads
FullContact
- our overall score: 57/100 against 48/100
mParticle
Leads on none of the measures we hold for both companies.
At a glance
| Measure | FullContact | mParticle |
|---|---|---|
| What it is | Identity resolution platform that unifies and enriches customer data for businesses. | Customer data platform for managing user data across all channels and devices. |
| Category | MarTech, AdTech, Data Enrichment, Identity Resolution | Customer Data Platform, CDP, Data Management, Marketing Technology |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2010 | 2013 |
| Headquarters | Denver, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | FullContact | mParticle |
|---|---|---|
| Employees | 61 | Not published |
| Headcount growthLast 12 months | -17.4% | Not published |
| Total funding | $42.0M | Not published |
| Latest round | Series C | Not published |
| LinkedIn followers | 11,866 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullContact | mParticle |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 48/100 |
| Traction | 56/100 | Not published |
| Team | 70/100 | 70/100 |
| Search visibility | 32/100 | 17/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullContact | mParticle |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | WordPress | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Google Tag Manager, Hotjar | Google Tag Manager |
FullContact vs mParticle: common questions
Which is better, FullContact or mParticle?
On our 0-100 score FullContact rates higher (57/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do FullContact and mParticle compare on the numbers?
FullContact leads on our overall score (57/100 against 48/100).
Read the full FullContact review and pricing or the mParticle review and pricing. You can also browse other FullContact alternatives we track.