Full Fact vs Primer AI
Full Fact vs Primer AI, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Full Fact is on 13/100 and Primer AI on 68/100.
Where each one leads
Full Fact
- domain rating: 77/100 against 59/100
Primer AI
- our overall score: 68/100 against 13/100
- agent readiness: 48/100 against 42/100
At a glance
| Measure | Full Fact | Primer AI |
|---|---|---|
| What it is | UK's independent fact-checking charity, using technology to combat misinformation. | Primer AI provides AI-powered data analysis and decision support for defense, intelligence, and commercial sectors. |
| Category | Fact Checking, Misinformation, Journalism, Public Interest | Defense Tech, Intelligence Analysis, Information Operations, AI Infrastructure |
| Sells toBusiness model | Non-profit | B2B |
| Offering | Services | Software |
| Founded | 2010 | 2015 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Full Fact | Primer AI |
|---|---|---|
| Employees | Not published | 124 |
| Total funding | Not published | $100M |
| Latest round | Not published | Series C |
| LinkedIn followers | Not published | 34,433 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Full Fact | Primer AI |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 13/100 | 68/100 |
| Traction | Not published | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 15/100 | 48/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 59/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Full Fact | Primer AI |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Bootstrap | Tailwind CSS, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
Full Fact vs Primer AI: common questions
Which is better, Full Fact or Primer AI?
On our 0-100 score Primer AI rates higher (68/100 against 13/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Full Fact and Primer AI compare on the numbers?
Full Fact leads on domain rating (77/100 against 59/100). Primer AI leads on our overall score (68/100 against 13/100), agent readiness (48/100 against 42/100).
Read the full Full Fact review and pricing or the Primer AI review and pricing. You can also browse other Full Fact alternatives we track.