Freepik vs Shutterstock
Freepik vs Shutterstock, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Freepik is on 43/100 and Shutterstock on 20/100.
Where each one leads
Freepik
- our overall score: 43/100 against 20/100
Shutterstock
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Freepik | Shutterstock |
|---|---|---|
| What it is | Freepik is a leading AI-powered creative suite offering generative AI tools and a vast stock asset library to streamline high-quality content creation for professionals and creative teams. | Global creative platform providing licensed content, tools, and services for brands and businesses. |
| Category | Generative AI, AI Image Generation, AI Tools & Apps, Creator Economy | Stock Photography, Stock Footage, Stock Music, Creative Tools |
| Sells toBusiness model | B2B, B2C | B2B |
| Offering | Software | platform | Platform |
| Founded | 2010 | 2003 |
| Headquarters | Malaga, Spain | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Freepik | Shutterstock |
|---|---|---|
| Employees | 1,663 | Not published |
| Headcount growthLast 12 months | +9.2% | Not published |
| Latest round | Not published | Series A |
| LinkedIn followers | 93,482 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Freepik | Shutterstock |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 20/100 |
| Traction | 20/100 | Not published |
| Team | 70/100 | 50/100 |
| Community | 8/100 | Not published |
| Search visibility | 52/100 | 5/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Freepik | Shutterstock |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CDN | Not detected | CloudFront |
Product and pricing
| Measure | Freepik | Shutterstock |
|---|---|---|
| Key features | AI Image Generator, AI Video Generator, AI Audio Tools, AI Design & Illustration Tools, Magnific Upscaler & Retouch, Custom Characters & Styles | Not published |
Freepik vs Shutterstock: common questions
Which is better, Freepik or Shutterstock?
On our 0-100 score Freepik rates higher (43/100 against 20/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Freepik and Shutterstock compare on the numbers?
Freepik leads on our overall score (43/100 against 20/100).
Read the full Freepik review and pricing or the Shutterstock review and pricing. You can also browse other Freepik alternatives we track.