Fraxl vs Swrve
Fraxl vs Swrve, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fraxl is on 7/100 and Swrve on 54/100.
Where each one leads
Fraxl
Leads on none of the measures we hold for both companies.
Swrve
- our overall score: 54/100 against 7/100
- agent readiness: 57/100 against 27/100
At a glance
| Measure | Fraxl | Swrve |
|---|---|---|
| What it is | Beyond Loyalty. Currently in private development. | Mobile app engagement platform for personalized customer experiences and real-time insights. |
| Category | Loyalty Programs, Customer Engagement, Consumer Behavior, Data Analytics | MarTech, AdTech, Customer Engagement, Mobile Marketing |
| Sells toBusiness model | Not published | B2B |
| Offering | Software | Software | platform |
| Founded | 2026 | 2010 |
| Headquarters | London, United Kingdom | Dublin, Ireland |
| Status | Active | Active |
Size, funding and growth
| Measure | Fraxl | Swrve |
|---|---|---|
| Total funding | Not published | $49.0M |
| Latest round | Not published | Series B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fraxl | Swrve |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 7/100 | 54/100 |
| Traction | Not published | 38/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 4/100 |
| Quality | Not published | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (27/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | Not published | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fraxl | Swrve |
|---|---|---|
| Hosting | Netlify | AWS |
| CDN | Netlify | Not detected |
| Support stack | Not detected | HubSpot |
Fraxl vs Swrve: common questions
Which is better, Fraxl or Swrve?
On our 0-100 score Swrve rates higher (54/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Fraxl and Swrve compare on the numbers?
Swrve leads on our overall score (54/100 against 7/100), agent readiness (57/100 against 27/100).
Read the full Fraxl review and pricing or the Swrve review and pricing. You can also browse other Fraxl alternatives we track.