Forter vs Sift
Forter vs Sift, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Forter is on 74/100 and Sift on 41/100.
Where each one leads
Forter
- our overall score: 74/100 against 41/100
- agent readiness: 71/100 against 21/100
- headcount: 711 against 2
- funding raised: $550M against $4.3M
- LinkedIn following: 45,484 against 17
Sift
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Forter | Sift |
|---|---|---|
| What it is | Forter provides an AI-powered trust platform for digital commerce, preventing fraud and abuse while maximizing revenue. | Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. |
| Category | Fintech, Fraud Prevention, E-commerce, Transactions | Marketing, Programmatic Media, Real-Time Bidding, MFG + SUPPLY CHAIN |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2013 | 2017 |
| Headquarters | New York, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Forter | Sift |
|---|---|---|
| Employees | 711 | 2 |
| Headcount growthLast 12 months | +9.6% | Not published |
| Total funding | $550M | $4.3M |
| Latest round | Series E | Seed |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 45,484 | 17 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Forter | Sift |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 74/100 | 41/100 |
| Traction | 60/100 | 38/100 |
| Team | 70/100 | 20/100 |
| Search visibility | 41/100 | 24/100 |
| Quality | 86/100 | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | B (71/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 77/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Forter | Sift |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Alpinejs, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
| Agentic commerceMachine-readable checkout or agent payment rails | Stripe ACP | Not detected |
| Open source | Yes | No |
What users say
| Measure | Forter | Sift |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Toys“R”Us Japan has successfully integrated AI-driven fraud prevention technology from New York-based Forter, a move that has effectively eradicated fraudulent transactions while recovering lost sales tied to checkout friction. Following a ”r/japanfintech
Forter vs Sift: common questions
Which is better, Forter or Sift?
On our 0-100 score Forter rates higher (74/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Forter and Sift compare on the numbers?
Forter leads on our overall score (74/100 against 41/100), agent readiness (71/100 against 21/100), headcount (711 against 2), funding raised ($550M against $4.3M), LinkedIn following (45,484 against 17).
What do real users say about Forter and Sift?
Forter: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/japanfintech.
Read the full Forter review and pricing or the Sift review and pricing. You can also browse other Forter alternatives we track.