Forrester Research vs Qualtrics Strategy & Research
Forrester Research vs Qualtrics Strategy & Research, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Forrester Research is on Not scored yet and Qualtrics Strategy & Research on 70/100.
Where each one leads
Forrester Research
Leads on none of the measures we hold for both companies.
Qualtrics Strategy & Research
- headcount: 6,385 against 1,665
At a glance
| Measure | Forrester Research | Qualtrics Strategy & Research |
|---|---|---|
| What it is | Global research and advisory firm providing insights on technology, market trends, and customer behavior. | Experience management software for understanding and acting on customer, employee, and product insights. |
| Category | Market Research, Business Intelligence, Technology Research, Customer Experience | Experience Management, Customer Experience, Employee Experience, Product Experience |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 1983 | 2002 |
| Headquarters | Boston, United States | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Forrester Research | Qualtrics Strategy & Research |
|---|---|---|
| Employees | 1,665 | 6,385 |
| Headcount growthLast 12 months | Not published | +40.5% |
| Total funding | Not published | $900M |
| Latest round | Not published | Private Equity |
| Valuation | Not published | $8.0B |
| LinkedIn followers | 390,780 | 330,247 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Forrester Research | Qualtrics Strategy & Research |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 70/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 80/100 |
| Search visibility | Not published | 33/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Forrester Research | Qualtrics Strategy & Research |
|---|---|---|
| Hosting | Self Managed | AWS |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
Forrester Research vs Qualtrics Strategy & Research: common questions
Which is better, Forrester Research or Qualtrics Strategy & Research?
On our 0-100 score Qualtrics Strategy & Research rates higher (70/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Forrester Research and Qualtrics Strategy & Research compare on the numbers?
Qualtrics Strategy & Research leads on headcount (6,385 against 1,665).
Read the full Forrester Research review and pricing or the Qualtrics Strategy & Research review and pricing. You can also browse other Forrester Research alternatives we track.