Forrester Research vs Ipsos
Forrester Research vs Ipsos, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Forrester Research is on Not scored yet and Ipsos on 19/100.
Where each one leads
Forrester Research
- agent readiness: 46/100 against 37/100
Ipsos
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Forrester Research | Ipsos |
|---|---|---|
| What it is | Global research and advisory firm providing insights on technology, market trends, and customer behavior. | Global market research and consulting firm providing insights into society, markets, and people. |
| Category | Market Research, Business Intelligence, Technology Research, Customer Experience | Market Research, Public Opinion Research, Data Analytics, Consulting |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Services |
| Founded | 1983 | 1975 |
| Headquarters | Boston, United States | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Forrester Research | Ipsos |
|---|---|---|
| Employees | 1,665 | Not published |
| LinkedIn followers | 390,780 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Forrester Research | Ipsos |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 19/100 |
| Team | Not published | 50/100 |
| Search visibility | Not published | 5/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 89/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Forrester Research | Ipsos |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
Forrester Research vs Ipsos: common questions
Which is better, Forrester Research or Ipsos?
On our 0-100 score Ipsos rates higher (19/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Forrester Research and Ipsos compare on the numbers?
Forrester Research leads on agent readiness (46/100 against 37/100).
Read the full Forrester Research review and pricing or the Ipsos review and pricing. You can also browse other Forrester Research alternatives we track.