Formstack vs Zapier
Formstack vs Zapier, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Formstack is on Not scored yet and Zapier on 77/100.
Where each one leads
Formstack
Leads on none of the measures we hold for both companies.
Zapier
- agent readiness: 71/100 against 56/100
- headcount: 1,447 against 223
- headcount growth: +17.9% against -23.4%
- LinkedIn following: 360,432 against 17,311
At a glance
| Measure | Formstack | Zapier |
|---|---|---|
| What it is | A workplace productivity platform for creating digital workflows with no-code forms, documents, and signatures. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Workflow Automation, No Code, Document Generation, eSignatures | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | Not published | 2011 |
| Headquarters | Indianapolis, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Formstack | Zapier |
|---|---|---|
| Employees | 223 | 1,447 |
| Headcount growthLast 12 months | -23.4% | +17.9% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 17,311 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Formstack | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 77/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 66/100 |
| Quality | Not published | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Formstack | Zapier |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Next.js |
| Analytics | Google Tag Manager, Microsoft Clarity, Facebook Pixel | Google Tag Manager |
| Support stack | HubSpot | Zendesk |
Formstack vs Zapier: common questions
Which is better, Formstack or Zapier?
On our 0-100 score Zapier rates higher (77/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Formstack and Zapier compare on the numbers?
Zapier leads on agent readiness (71/100 against 56/100), headcount (1,447 against 223), headcount growth (+17.9% against -23.4%), LinkedIn following (360,432 against 17,311).
Read the full Formstack review and pricing or the Zapier review and pricing. You can also browse other Formstack alternatives we track.