Forma360 vs UpKeep
Forma360 vs UpKeep, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Forma360 is on 17/100 and UpKeep on 63/100.
Where each one leads
Forma360
Leads on none of the measures we hold for both companies.
UpKeep
- our overall score: 63/100 against 17/100
- agent readiness: 43/100 against 26/100
At a glance
| Measure | Forma360 | UpKeep |
|---|---|---|
| What it is | Forma360 is an operational excellence platform with an AI assistant that streamlines inspections, issues, corrective actions, assets, and analytics. | AI-native asset operations platform for maintenance, safety, and reliability. |
| Category | Operational Intelligence, Field Service Management, Inspection Software, Asset Management | Asset Operations Management, CMMS, Maintenance Management, Facilities Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2026 | 2014 |
| Headquarters | London, United Kingdom | Los Angeles, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Forma360 | UpKeep |
|---|---|---|
| Employees | Not published | 154 |
| Total funding | Not published | $48.7M |
| Latest round | Not published | Series B |
| Valuation | Not published | $40.0M |
| LinkedIn followers | Not published | 30,765 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Forma360 | UpKeep |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 17/100 | 63/100 |
| Team | Not published | 84/100 |
| Search visibility | Not published | 81/100 |
| Quality | 30/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (26/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | Not published | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Forma360 | UpKeep |
|---|---|---|
| Hosting | AWS | Netlify |
| CDN | Cloudflare | Cloudflare |
Forma360 vs UpKeep: common questions
Which is better, Forma360 or UpKeep?
On our 0-100 score UpKeep rates higher (63/100 against 17/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Forma360 and UpKeep compare on the numbers?
UpKeep leads on our overall score (63/100 against 17/100), agent readiness (43/100 against 26/100).
Read the full Forma360 review and pricing or the UpKeep review and pricing. You can also browse other Forma360 alternatives we track.