Forma vs Link Investment Trust
Forma vs Link Investment Trust, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Forma is on 47/100 and Link Investment Trust on 51/100.
Where each one leads
Forma
- funding raised: $24.0M against $2.0M
Link Investment Trust
- our overall score: 51/100 against 47/100
- agent readiness: 26/100 against 21/100
- domain rating: 56/100 against 16/100
At a glance
| Measure | Forma | Link Investment Trust |
|---|---|---|
| What it is | A platform for managing employee benefits and perks. | Cloud-based platform for administering employee financial wellness benefits like retirement and share plans. |
| Category | HR Tech, Employee Benefits, Platform, SaaS | HR Tech, Fintech, Employee Benefits, Retirement Savings |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2015 |
| Headquarters | San Francisco, USA | Calgary, Canada |
| Status | Inactive | Inactive |
Size, funding and growth
| Measure | Forma | Link Investment Trust |
|---|---|---|
| Employees | Not published | 737 |
| Total funding | $24.0M | $2.0M |
| Latest round | Series A | Series A |
| LinkedIn followers | Not published | 28,837 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Forma | Link Investment Trust |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 51/100 |
| Traction | 37/100 | 52/100 |
| Team | 60/100 | Not published |
| Search visibility | 4/100 | 22/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (26/100) |
| Domain ratingLink authority, 0-100 | 16/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Forma | Link Investment Trust |
|---|---|---|
| Frameworks | Not detected | Bootstrap |
| Analytics | Not detected | Google Tag Manager |
Forma vs Link Investment Trust: common questions
Which is better, Forma or Link Investment Trust?
On our 0-100 score Link Investment Trust rates higher (51/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Forma and Link Investment Trust compare on the numbers?
Forma leads on funding raised ($24.0M against $2.0M). Link Investment Trust leads on our overall score (51/100 against 47/100), agent readiness (26/100 against 21/100), domain rating (56/100 against 16/100).
Read the full Forma review and pricing or the Link Investment Trust review and pricing. You can also browse other Forma alternatives we track.