Folio vs Placer.ai
Folio vs Placer.ai, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Folio is on 44/100 and Placer.ai on 76/100.
Where each one leads
Folio
- headcount growth: +18.3% against +1.8%
Placer.ai
- our overall score: 76/100 against 44/100
- domain rating: 74/100 against 51/100
- headcount: 634 against 4
- LinkedIn following: 49,119 against 1,288
At a glance
| Measure | Folio | Placer.ai |
|---|---|---|
| What it is | Organizes emails, files, and contacts into smart folders for efficient project and client management. | Placer.ai is a location analytics platform that provides foot traffic data and consumer behavior insights for retailers, commercial real estate, and other businesses. |
| Category | Email, Assistant, Project Management, Real Estate | Retail, GPS, Location Intelligence, Government |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2014 |
| Headquarters | San Francisco, United States | Los Altos, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Folio | Placer.ai |
|---|---|---|
| Employees | 4 | 634 |
| Headcount growthLast 12 months | +18.3% | +1.8% |
| Total funding | Not published | $241M |
| Latest round | Not published | Series D |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 1,288 | 49,119 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Folio | Placer.ai |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 44/100 | 76/100 |
| Traction | 7/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 33/100 | 66/100 |
| Quality | 58/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 51/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Folio | Placer.ai |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Webflow |
| Analytics | Google Analytics 4, Mixpanel | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Folio vs Placer.ai: common questions
Which is better, Folio or Placer.ai?
On our 0-100 score Placer.ai rates higher (76/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Folio and Placer.ai compare on the numbers?
Folio leads on headcount growth (+18.3% against +1.8%). Placer.ai leads on our overall score (76/100 against 44/100), domain rating (74/100 against 51/100), headcount (634 against 4), LinkedIn following (49,119 against 1,288).
Read the full Folio review and pricing or the Placer.ai review and pricing. You can also browse other Folio alternatives we track.