FNZ vs Percent
FNZ vs Percent, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FNZ is on 25/100 and Percent on 61/100.
Where each one leads
FNZ
- domain rating: 69/100 against 49/100
- headcount: 6,249 against 76
- LinkedIn following: 190,673 against 13,763
Percent
- our overall score: 61/100 against 25/100
At a glance
| Measure | FNZ | Percent |
|---|---|---|
| What it is | Global financial technology platform for wealth management and insurance. | A tech-powered marketplace for private credit investing, connecting borrowers, investors, and underwriters. |
| Category | Fintech, Wealth Management, Insurance, Financial Services | Fintech, Private Credit, Marketplace, Financial Services |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2003 | 2018 |
| Headquarters | Edinburgh, United Kingdom | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | FNZ | Percent |
|---|---|---|
| Employees | 6,249 | 76 |
| Headcount growthLast 12 months | Not published | +60.7% |
| Total funding | Not published | $29.7M |
| Latest round | Not published | Series B |
| Valuation | Not published | $79.5M |
| LinkedIn followers | 190,673 | 13,763 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FNZ | Percent |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 25/100 | 61/100 |
| Traction | 20/100 | Not published |
| Team | 20/100 | 84/100 |
| Search visibility | 24/100 | 74/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 49/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FNZ | Percent |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Google Tag Manager | Google Tag Manager, PostHog |
| Support stack | Not detected | HubSpot |
FNZ vs Percent: common questions
Which is better, FNZ or Percent?
On our 0-100 score Percent rates higher (61/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do FNZ and Percent compare on the numbers?
FNZ leads on domain rating (69/100 against 49/100), headcount (6,249 against 76), LinkedIn following (190,673 against 13,763). Percent leads on our overall score (61/100 against 25/100).
Read the full FNZ review and pricing or the Percent review and pricing. You can also browse other FNZ alternatives we track.

