FNZ vs Keyrock
FNZ vs Keyrock, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FNZ is on 25/100 and Keyrock on 67/100.
Where each one leads
FNZ
- agent readiness: 40/100 against 35/100
- headcount: 6,249 against 223
- LinkedIn following: 190,673 against 38,992
Keyrock
- our overall score: 67/100 against 25/100
At a glance
| Measure | FNZ | Keyrock |
|---|---|---|
| What it is | Global financial technology platform for wealth management and insurance. | A digital asset services firm providing market making, asset management, and options trading. |
| Category | Fintech, Wealth Management, Insurance, Financial Services | Fintech, Cryptocurrency, Digital Assets, Financial Services |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Services |
| Founded | 2003 | 2017 |
| Headquarters | Edinburgh, United Kingdom | Brussels, Belgium |
| Status | Active | Active |
Size, funding and growth
| Measure | FNZ | Keyrock |
|---|---|---|
| Employees | 6,249 | 223 |
| Total funding | Not published | $176M |
| Latest round | Not published | Series C |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 190,673 | 38,992 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FNZ | Keyrock |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 25/100 | 67/100 |
| Traction | 20/100 | 60/100 |
| Team | 20/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 24/100 | 43/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FNZ | Keyrock |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Analytics | Google Tag Manager | Not detected |
FNZ vs Keyrock: common questions
Which is better, FNZ or Keyrock?
On our 0-100 score Keyrock rates higher (67/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do FNZ and Keyrock compare on the numbers?
FNZ leads on agent readiness (40/100 against 35/100), headcount (6,249 against 223), LinkedIn following (190,673 against 38,992). Keyrock leads on our overall score (67/100 against 25/100).
Read the full FNZ review and pricing or the Keyrock review and pricing. You can also browse other FNZ alternatives we track.

