Flowella vs Shelfy.io
Flowella vs Shelfy.io, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Flowella is on 16/100 and Shelfy.io on 50/100.
Where each one leads
Flowella
- agent readiness: 36/100 against 21/100
Shelfy.io
- our overall score: 50/100 against 16/100
- headcount: 11 against 3
- LinkedIn following: 1,057 against 308
At a glance
| Measure | Flowella | Shelfy.io |
|---|---|---|
| What it is | Build WhatsApp Flow forms that submit straight into HubSpot, Google Forms, Typeform, and CRMs. | A white-label mobile commerce platform for retailers to build native iOS and Android apps with a patented shelf-based interface. |
| Category | Workflow Automation, No Code, Conversational Commerce, MarTech | Retail, Platform, E-commerce, RetailTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2026 | 2015 |
| Headquarters | Reading, United Kingdom | Ramat Gan, Israel |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Flowella | Shelfy.io |
|---|---|---|
| Employees | 3 | 11 |
| Headcount growthLast 12 months | Not published | -11.0% |
| Total funding | Not published | $15.0M |
| Latest round | Not published | Series A |
| LinkedIn followers | 308 | 1,057 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Flowella | Shelfy.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 16/100 | 50/100 |
| Traction | 6/100 | 47/100 |
| Team | Not published | 30/100 |
| Search visibility | 30/100 | 28/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | Not published | 3/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Flowella | Shelfy.io |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
Flowella vs Shelfy.io: common questions
Which is better, Flowella or Shelfy.io?
On our 0-100 score Shelfy.io rates higher (50/100 against 16/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Flowella and Shelfy.io compare on the numbers?
Flowella leads on agent readiness (36/100 against 21/100). Shelfy.io leads on our overall score (50/100 against 16/100), headcount (11 against 3), LinkedIn following (1,057 against 308).
Read the full Flowella review and pricing or the Shelfy.io review and pricing. You can also browse other Flowella alternatives we track.

