Flippa vs Hj Software
Flippa vs Hj Software, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Flippa is on 54/100 and Hj Software on 17/100.
Where each one leads
Flippa
- our overall score: 54/100 against 17/100
- domain rating: 80/100 against 45/100
Hj Software
- agent readiness: 38/100 against 30/100
At a glance
| Measure | Flippa | Hj Software |
|---|---|---|
| What it is | World's leading marketplace for buying and selling online businesses, websites, apps, and domains. | HJ operates a virtual marketplace and offers domain name services, facilitating online transactions and digital asset management. |
| Category | Marketplace, E-commerce, Domain Names, Online Businesses | Marketplace, Domain Names, Digital Assets, E-commerce |
| Sells toBusiness model | B2B | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2009 | Not published |
| Headquarters | Melbourne, Australia | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Flippa | Hj Software |
|---|---|---|
| Employees | 159 | Not published |
| Headcount growthLast 12 months | +16.4% | Not published |
| Total funding | $11.0M | Not published |
| LinkedIn followers | 16,847 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Flippa | Hj Software |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 17/100 |
| Traction | 55/100 | Not published |
| Search visibility | 36/100 | 2/100 |
| Quality | 68/100 | 25/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 45/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Flippa | Hj Software |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| Frameworks | Not detected | Nuxt |
| Analytics | Not detected | Google Analytics 4 |
| Open source | Yes | No |
Product and pricing
| Measure | Flippa | Hj Software |
|---|---|---|
| Key features | AI Matching, Integrated Deal Room, Intelligent Valuations, Expert Advisory & Brokerage, Comprehensive Services Ecosystem, Global Marketplace Access | Not published |
Flippa vs Hj Software: common questions
Which is better, Flippa or Hj Software?
On our 0-100 score Flippa rates higher (54/100 against 17/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Flippa and Hj Software compare on the numbers?
Flippa leads on our overall score (54/100 against 17/100), domain rating (80/100 against 45/100). Hj Software leads on agent readiness (38/100 against 30/100).
Read the full Flippa review and pricing or the Hj Software review and pricing. You can also browse other Flippa alternatives we track.