Flickr vs SmugMug
Flickr vs SmugMug, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Flickr is on 31/100 and SmugMug on 56/100.
Where each one leads
Flickr
- headcount: 414 against 116
SmugMug
- our overall score: 56/100 against 31/100
- funding raised: $63.0M against $25.0M
At a glance
| Measure | Flickr | SmugMug |
|---|---|---|
| What it is | A global online community and platform for photographers to share, store, and discover photos. | A subscription-based platform for photographers to showcase, share, store, and sell their photos. |
| Category | Photography, Social Media, Cloud Storage | Photography, E-commerce, Cloud Storage, SaaS |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2004 | 2002 |
| Headquarters | San Francisco, United States | Mountain View, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Flickr | SmugMug |
|---|---|---|
| Employees | 414 | 116 |
| Total funding | $25.0M | $63.0M |
| Latest round | Seed | Series D |
| Valuation | Not published | $1.1B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Flickr | SmugMug |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 56/100 |
| Traction | 57/100 | 59/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 16/100 | 17/100 |
| Quality | 30/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 94/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Flickr | SmugMug |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| CMS | Webflow | Webflow |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
Flickr vs SmugMug: common questions
Which is better, Flickr or SmugMug?
On our 0-100 score SmugMug rates higher (56/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Flickr and SmugMug compare on the numbers?
Flickr leads on headcount (414 against 116). SmugMug leads on our overall score (56/100 against 31/100), funding raised ($63.0M against $25.0M).
Read the full Flickr review and pricing or the SmugMug review and pricing. You can also browse other Flickr alternatives we track.