FirstPromoter vs Gambling.com
FirstPromoter vs Gambling.com, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FirstPromoter is on 57/100 and Gambling.com on 60/100.
Where each one leads
FirstPromoter
- agent readiness: 46/100 against 34/100
- domain rating: 82/100 against 36/100
Gambling.com
- our overall score: 60/100 against 57/100
- headcount: 523 against 14
- LinkedIn following: 23,861 against 1,672
At a glance
| Measure | FirstPromoter | Gambling.com |
|---|---|---|
| What it is | SaaS platform for managing and automating affiliate and referral programs for subscription businesses. | A performance marketing and sports betting media company providing digital marketing services for the online gambling industry. |
| Category | Affiliate Marketing, Referral Marketing, Influencer Marketing, SaaS | Performance Marketing, Affiliate Marketing, Online Gambling, Sports Betting Media |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2006 |
| Headquarters | Talmaciu, Romania | Valletta, Malta |
| Status | Active | Active |
Size, funding and growth
| Measure | FirstPromoter | Gambling.com |
|---|---|---|
| Employees | 14 | 523 |
| Headcount growthLast 12 months | +74.6% | Not published |
| LinkedIn followers | 1,672 | 23,861 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FirstPromoter | Gambling.com |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 60/100 |
| Traction | 42/100 | 56/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 25/100 | 34/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 36/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FirstPromoter | Gambling.com |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Framer | WordPress |
| Analytics | Google Tag Manager | Google Tag Manager |
Product and pricing
| Measure | FirstPromoter | Gambling.com |
|---|---|---|
| Current offer | 14 Day Free Trial | Not published |
FirstPromoter vs Gambling.com: common questions
Which is better, FirstPromoter or Gambling.com?
On our 0-100 score Gambling.com rates higher (60/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do FirstPromoter and Gambling.com compare on the numbers?
FirstPromoter leads on agent readiness (46/100 against 34/100), domain rating (82/100 against 36/100). Gambling.com leads on our overall score (60/100 against 57/100), headcount (523 against 14), LinkedIn following (23,861 against 1,672).
Read the full FirstPromoter review and pricing or the Gambling.com review and pricing. You can also browse other FirstPromoter alternatives we track.