First Assured vs StoneCo
First Assured vs StoneCo, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: First Assured is on 20/100 and StoneCo on 67/100.
Where each one leads
First Assured
- agent readiness: 31/100 against 21/100
StoneCo
- our overall score: 67/100 against 20/100
- headcount: 13,867 against 325
- LinkedIn following: 2,482,372 against 22,955
At a glance
| Measure | First Assured | StoneCo |
|---|---|---|
| What it is | HoneyBook provides business management software for creative entrepreneurs and small businesses. | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, SMB Software, Payments, InsurTech | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2026 | 2012 |
| Headquarters | Bristol, United Kingdom | São Paulo, Brazil |
| Status | Inactive | Active |
Size, funding and growth
| Measure | First Assured | StoneCo |
|---|---|---|
| Employees | 325 | 13,867 |
| Headcount growthLast 12 months | Not published | +3.3% |
| Total funding | Not published | $1.5B |
| Latest round | Not published | IPO |
| LinkedIn followers | 22,955 | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | First Assured | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 20/100 | 67/100 |
| Traction | 20/100 | 60/100 |
| Team | Not published | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 22/100 | 35/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | Not published | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | First Assured | StoneCo |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Not detected |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | Intercom | Not detected |
What users say
| Measure | First Assured | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 4 threads |
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
First Assured vs StoneCo: common questions
Which is better, First Assured or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 20/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do First Assured and StoneCo compare on the numbers?
First Assured leads on agent readiness (31/100 against 21/100). StoneCo leads on our overall score (67/100 against 20/100), headcount (13,867 against 325), LinkedIn following (2,482,372 against 22,955).
What do real users say about First Assured and StoneCo?
StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full First Assured review and pricing or the StoneCo review and pricing. You can also browse other First Assured alternatives we track.