Shift4 Europe vs Square
Shift4 Europe vs Square, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Shift4 Europe is on 62/100 and Square on 67/100.
Where each one leads
Shift4 Europe
- headcount: 2,551 against 55
- funding raised: $160M against $10.0M
- LinkedIn following: 53,311 against 380
Square
- our overall score: 67/100 against 62/100
- agent readiness: 56/100 against 21/100
- domain rating: 93/100 against 83/100
At a glance
| Measure | Shift4 Europe | Square |
|---|---|---|
| What it is | Commerce enablement technology powering billions of transactions for businesses globally. | An all-in-one financial services platform providing point-of-sale systems, payment processing, and business management tools. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Fintech & Payments, Digital Payments |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2007 | 2009 |
| Headquarters | Allentown, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Shift4 Europe | Square |
|---|---|---|
| Employees | 2,551 | 55 |
| Headcount growthLast 12 months | +20.6% | Not published |
| Total funding | $160M | $10.0M |
| Latest round | Series C | Series A |
| Valuation | $190M | $30.0M |
| LinkedIn followers | 53,311 | 380 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Shift4 Europe | Square |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 67/100 |
| Traction | 60/100 | 52/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 24/100 | 44/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (56/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Shift4 Europe | Square |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
| Payments | Not detected | Square |
| Open source | Yes | No |
What users say
| Measure | Shift4 Europe | Square |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 2 negative across 3 threads |
“After two years of processing payments, with zero notice, and zero reason given Square closed our account Saturday in the middle of the day. I wish I could say we are alone, so many folks have posted on the BBB that this makes me think that”r/smallbusiness
Shift4 Europe vs Square: common questions
Which is better, Shift4 Europe or Square?
On our 0-100 score Square rates higher (67/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Shift4 Europe and Square compare on the numbers?
Shift4 Europe leads on headcount (2,551 against 55), funding raised ($160M against $10.0M), LinkedIn following (53,311 against 380). Square leads on our overall score (67/100 against 62/100), agent readiness (56/100 against 21/100), domain rating (93/100 against 83/100).
What do real users say about Shift4 Europe and Square?
Square: 0 positive and 2 negative mentions across 3 Reddit threads we track, mostly in r/smallbusiness.
Read the full Shift4 Europe review and pricing or the Square review and pricing. You can also browse other Shift4 Europe alternatives we track.