Figure vs Uma
Figure vs Uma, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Uma on 58/100.
Where each one leads
Figure
- domain rating: 73/100 against 36/100
- headcount: 673 against 29
- funding raised: $4.0B against $40.0M
- LinkedIn following: 124,551 against 5,831
Uma
- agent readiness: 42/100 against 36/100
At a glance
| Measure | Figure | Uma |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | Developing advanced physical AI and humanoid robots for industrial and domestic environments, focusing on real-world performance and learning through demonstration. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Robotics, Artificial Intelligence, Deep Tech, Hardware |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Hardware |
| Founded | 2018 | 2025 |
| Headquarters | Sunnyvale, United States | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Figure | Uma |
|---|---|---|
| Employees | 673 | 29 |
| Total funding | $4.0B | $40.0M |
| Latest round | Series B | Seed |
| Valuation | $4K | $1.1B |
| LinkedIn followers | 124,551 | 5,831 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | Uma |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 58/100 |
| Traction | 60/100 | 53/100 |
| Team | 20/100 | 30/100 |
| Search visibility | 25/100 | 42/100 |
| Quality | 68/100 | 70/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 36/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | Uma |
|---|---|---|
| Hosting | Vercel | Vercel |
| CDN | Vercel | Vercel |
| Frameworks | Next.js | Next.js |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Figure | Uma |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs Uma: common questions
Which is better, Figure or Uma?
On our 0-100 score Uma rates higher (58/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Figure and Uma compare on the numbers?
Figure leads on domain rating (73/100 against 36/100), headcount (673 against 29), funding raised ($4.0B against $40.0M), LinkedIn following (124,551 against 5,831). Uma leads on agent readiness (42/100 against 36/100).
What do real users say about Figure and Uma?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the Uma review and pricing. You can also browse other Figure alternatives we track.