Figure vs Token.io
Figure vs Token.io, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Token.io on 37/100.
Where each one leads
Figure
- our overall score: 57/100 against 37/100
- agent readiness: 36/100 against 25/100
- domain rating: 73/100 against 57/100
- funding raised: $4.0B against $40.0M
Token.io
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Figure | Token.io |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | Token.io provides a secure and compliant platform for managing digital assets and payments. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Fintech, Payments, Digital Payments, Tokenized Real-World Assets |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Platform |
| Founded | 2018 | 2018 |
| Headquarters | Sunnyvale, United States | London, United Kingdom |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Figure | Token.io |
|---|---|---|
| Employees | 673 | Not published |
| Total funding | $4.0B | $40.0M |
| Valuation | $4K | Not published |
| LinkedIn followers | 124,551 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | Token.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 37/100 |
| Traction | 60/100 | 38/100 |
| Team | 20/100 | 30/100 |
| Community | Not published | 13/100 |
| Search visibility | 25/100 | 9/100 |
| Quality | 68/100 | 40/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 57/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | Token.io |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js | Not detected |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Figure | Token.io |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs Token.io: common questions
Which is better, Figure or Token.io?
On our 0-100 score Figure rates higher (57/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Figure and Token.io compare on the numbers?
Figure leads on our overall score (57/100 against 37/100), agent readiness (36/100 against 25/100), domain rating (73/100 against 57/100), funding raised ($4.0B against $40.0M).
What do real users say about Figure and Token.io?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the Token.io review and pricing. You can also browse other Figure alternatives we track.