Figure vs Shifters AI Robotics
Figure vs Shifters AI Robotics, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Shifters AI Robotics on 45/100.
Where each one leads
Figure
- our overall score: 57/100 against 45/100
- agent readiness: 36/100 against 32/100
- domain rating: 73/100 against 8/100
- funding raised: $4.0B against $1.0M
Shifters AI Robotics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Figure | Shifters AI Robotics |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | Developing advanced AI-powered robots for dangerous jobs to preserve human life. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Robotics, Humanoid Robotics, Industrial Robotics, AI Chip |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Hardware |
| Founded | 2018 | 2023 |
| Headquarters | Sunnyvale, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Figure | Shifters AI Robotics |
|---|---|---|
| Employees | 673 | Not published |
| Total funding | $4.0B | $1.0M |
| Latest round | Series B | Seed |
| Valuation | $4K | Not published |
| LinkedIn followers | 124,551 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | Shifters AI Robotics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 45/100 |
| Traction | 60/100 | 30/100 |
| Team | 20/100 | 60/100 |
| Search visibility | 25/100 | 23/100 |
| Quality | 68/100 | 52/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (32/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 8/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | Shifters AI Robotics |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | Lovable |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Figure | Shifters AI Robotics |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs Shifters AI Robotics: common questions
Which is better, Figure or Shifters AI Robotics?
On our 0-100 score Figure rates higher (57/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Figure and Shifters AI Robotics compare on the numbers?
Figure leads on our overall score (57/100 against 45/100), agent readiness (36/100 against 32/100), domain rating (73/100 against 8/100), funding raised ($4.0B against $1.0M).
What do real users say about Figure and Shifters AI Robotics?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the Shifters AI Robotics review and pricing. You can also browse other Figure alternatives we track.