Figure vs Sereact

Figure vs Sereact, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Sereact on 61/100.

Figure logo
FigureBuilding humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon.
Try Figure
SereactPhysical AI for warehouses and manufacturing.

Where each one leads

Figure

  • funding raised: $4.0B against $100M

Sereact

  • our overall score: 61/100 against 57/100

At a glance

MeasureFigureSereact
What it isBuilding humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon.Physical AI for warehouses and manufacturing.
CategoryRobotics, Artificial Intelligence, Hardware, Physical AIRobotics, Artificial Intelligence, Warehouse Automation, Manufacturing Automation
Sells toBusiness modelB2BB2B
OfferingHardwareSoftware
Founded20182021
HeadquartersSunnyvale, United StatesStuttgart, Germany
StatusActiveActive

Size, funding and growth

MeasureFigureSereact
Employees673Not published
Total funding$4.0B$100M
Latest roundSeries BSeries B
Valuation$4K$110M
LinkedIn followers124,551Not published

StartupHub scores

Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.

MeasureFigureSereact
StartupHub scoreOur 0-100 rating57/10061/100
Traction60/100Not published
Team20/10060/100
Search visibility25/100Not published
Quality68/100Not published
Agent readinessHow well an AI agent can read and act on the siteF (36/100)Not published
Domain ratingLink authority, 0-10073/100Not published

Technology

Detected on each public site, so it reflects the marketing stack as well as the product.

MeasureFigureSereact
HostingVercelVercel
CDNVercelVercel
FrameworksNext.jsNext.js, Tailwind CSS

What users say

MeasureFigureSereact
Reddit sentimentThreads we track1 positive, 0 negative across 1 threadNot published
Figure
Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219
r/nextfuckinglevel

Figure vs Sereact: common questions

Which is better, Figure or Sereact?

On our 0-100 score Sereact rates higher (61/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.

How do Figure and Sereact compare on the numbers?

Figure leads on funding raised ($4.0B against $100M). Sereact leads on our overall score (61/100 against 57/100).

What do real users say about Figure and Sereact?

Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.

Read the full Figure review and pricing or the Sereact review and pricing. You can also browse other Figure alternatives we track.