Figure vs Securitize
Figure vs Securitize, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Securitize on 50/100.
Where each one leads
Figure
- our overall score: 57/100 against 50/100
- funding raised: $4.0B against $135M
Securitize
- agent readiness: 56/100 against 36/100
At a glance
| Measure | Figure | Securitize |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | Digital asset securities platform for issuing, managing, and trading tokenized securities. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Fintech, Web3, Tokenized Real-World Assets, Digital Assets |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Platform |
| Founded | 2018 | 2017 |
| Headquarters | Sunnyvale, United States | Miami, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Figure | Securitize |
|---|---|---|
| Employees | 673 | Not published |
| Total funding | $4.0B | $135M |
| Latest round | Not published | Series B |
| Valuation | $4K | Not published |
| LinkedIn followers | 124,551 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | Securitize |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 50/100 |
| Traction | 60/100 | Not published |
| Team | 20/100 | Not published |
| Search visibility | 25/100 | 2/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (56/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | Securitize |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js | Not detected |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Figure | Securitize |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs Securitize: common questions
Which is better, Figure or Securitize?
On our 0-100 score Figure rates higher (57/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Figure and Securitize compare on the numbers?
Figure leads on our overall score (57/100 against 50/100), funding raised ($4.0B against $135M). Securitize leads on agent readiness (56/100 against 36/100).
What do real users say about Figure and Securitize?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the Securitize review and pricing. You can also browse other Figure alternatives we track.