Figure vs RobCo
Figure vs RobCo, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and RobCo on 54/100.
Where each one leads
Figure
- our overall score: 57/100 against 54/100
- funding raised: $4.0B against $113M
RobCo
- agent readiness: 50/100 against 36/100
At a glance
| Measure | Figure | RobCo |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | AI-driven robotics company scaling its autonomous industrial robotics platform. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Robotics, Artificial Intelligence, Industrial Automation, Manufacturing |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Platform |
| Founded | 2018 | 2020 |
| Headquarters | Sunnyvale, United States | Munich, Germany |
| Status | Active | Active |
Size, funding and growth
| Measure | Figure | RobCo |
|---|---|---|
| Employees | 673 | Not published |
| Total funding | $4.0B | $113M |
| Latest round | Not published | Series C |
| Valuation | $4K | Not published |
| LinkedIn followers | 124,551 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | RobCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 54/100 |
| Traction | 60/100 | 40/100 |
| Team | 20/100 | 60/100 |
| Search visibility | 25/100 | 10/100 |
| Quality | 68/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 73/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | RobCo |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Not detected |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Figure | RobCo |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs RobCo: common questions
Which is better, Figure or RobCo?
On our 0-100 score Figure rates higher (57/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Figure and RobCo compare on the numbers?
Figure leads on our overall score (57/100 against 54/100), funding raised ($4.0B against $113M). RobCo leads on agent readiness (50/100 against 36/100).
What do real users say about Figure and RobCo?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the RobCo review and pricing. You can also browse other Figure alternatives we track.