Figure vs Rethink Robotics
Figure vs Rethink Robotics, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Rethink Robotics on 45/100.
Where each one leads
Figure
- our overall score: 57/100 against 45/100
- agent readiness: 36/100 against 22/100
- domain rating: 73/100 against 62/100
- funding raised: $4.0B against $100M
Rethink Robotics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Figure | Rethink Robotics |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | Developed collaborative robots designed for manufacturing and logistics tasks. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Robotics, Manufacturing Automation, Logistics Automation, Cobots |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Hardware |
| Founded | 2018 | 2008 |
| Headquarters | Sunnyvale, United States | Boston, USA |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Figure | Rethink Robotics |
|---|---|---|
| Employees | 673 | Not published |
| Total funding | $4.0B | $100M |
| Latest round | Not published | Series D |
| Valuation | $4K | Not published |
| LinkedIn followers | 124,551 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | Rethink Robotics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 45/100 |
| Traction | 60/100 | 40/100 |
| Team | 20/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 25/100 | 15/100 |
| Quality | 68/100 | 50/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 62/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | Rethink Robotics |
|---|---|---|
| Hosting | Vercel | Self Managed |
| CDN | Vercel | Not detected |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Figure | Rethink Robotics |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs Rethink Robotics: common questions
Which is better, Figure or Rethink Robotics?
On our 0-100 score Figure rates higher (57/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Figure and Rethink Robotics compare on the numbers?
Figure leads on our overall score (57/100 against 45/100), agent readiness (36/100 against 22/100), domain rating (73/100 against 62/100), funding raised ($4.0B against $100M).
What do real users say about Figure and Rethink Robotics?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the Rethink Robotics review and pricing. You can also browse other Figure alternatives we track.